Product vs. Lifestyle advertisments

Product

http://www.youtube.com/watch?v=7HsDou-e9qM

What is being sold: The commercial is selling an oil named Minepba which can be used cooking any kind of food. During the commercial the consumers begin to fly because the oil makes such good food and makes you feel free. How do they sell it: They sell the product by making the consumer feel free and comfortable. They want the consumer to believe that the food is the best when you use Minepba oil.

Lifestyle

http://www.youtube.com/watch?v=2g-SFpzJshs&feature=related

What is being sold:
Actually the commercial is selling the new Windows Vista program. However, they are also selling new revenues, business opportunities, new solutions for customers, more security, more reliability, more potential and the connection with other people.

How do they sell it:
To motivate the customers to buy the product, people who look happy dance and jump around introducing each new opportunity of Vista. There is no computer seen in the whole commercial, but the happy people bring the customers close to the new product.