Trucks and McDonald's

This small toy truck, made by the brand McDonald, gives a lot of profit to McDonald’s. Obviously the idea of the tractor is to appeal to small children. Once these realize that the truck comes from McDonald’s they would want more, and would therefore visit the restaurant. Like this the fast food restaurants make their clients loyal to McDonalds. However, the truck is not only advertising the fun toys for children. The truck has a clear image of McDonald’s burgers and is therefore, even in the child’s bedroom, advertising for hamburgers and fries. Nevertheless, this trucks production involved vertical integration between McDonald and a toy production company. While thousands of these trucks are being sold, the purchaser does not realize that he supports McDonald and the toy production. When the demand for the trucks increase, the toy production company can sell more and McDonald can advertise more. The truck is not the only toy made by McDonald’s to increase advertisement and income. The McDonald watch for children, is also available in every shop along the highway, with which McDonald advertises and makes vertical integration. Like this McDonald can even say that they are helping small children to learn how to read a watch.