Disney's Cooperations

Disney’s Cooperations:

Networks

ABC, The Disney Channel, SoapNet, ESPN (partial ownership with Hearst), A&E (partial ownership with Hearst and GE), The History Channel (partial ownership with Hearst and GE), Lifetime (partial ownership with Hearst), E! (partial ownership with Comcast, MediaOne and Liberty Media).

Television Production

Buena Vista Television, Touchstone Television, Walt Disney Television, Animation.

Radio

ABC Radio Networks, Radio Disney, ESPN Radio, 27 radio stations.

Books

Walt Disney Company Book Publishing, Hyperion Books, Talk/Miramax Books.

Magazines

Discover Magazine, Disney Magazine, ESPN Magazine Talk, US Weekly (50% stake).

Daily Newspapers

County Press (Lapeer, MI), Oakland Press and Reminder (Pontiac, MI), Narragansett TimesSt. Louis Daily Records.

Sports

Mighty Ducks of Anaheim, Anaheim Angels (partial ownership).

Theme Parks

Disneyland, Walt Disney World, Disney-MGM Studios, EuroDisney (partial owner), Disneyland Japan, Epcot, Disney's Animal Kingdom, Disney's California Adventure, Disney Cruise Line.

Production/Distribution

Walt Disney Pictures, Touchstone Pictures, Hollywood Pictures, Caravan Pictures, Miramax Films, Buena Vista Home Entertainment.

Buena Vista Internet Group:

ABC.com, ABCNews.com, Oscar.com, Disney.com, Family.Com, ESPN Internet, GroupNFL.com, NBA.com, NASCAR.com, Soccernet.com (60%)

Music
Buena Vista Music Group, Hollywood Records, Lyric Street Records, Mammoth Records, Walt Disney Records.

Trucks and McDonald's

This small toy truck, made by the brand McDonald, gives a lot of profit to McDonald’s. Obviously the idea of the tractor is to appeal to small children. Once these realize that the truck comes from McDonald’s they would want more, and would therefore visit the restaurant. Like this the fast food restaurants make their clients loyal to McDonalds. However, the truck is not only advertising the fun toys for children. The truck has a clear image of McDonald’s burgers and is therefore, even in the child’s bedroom, advertising for hamburgers and fries. Nevertheless, this trucks production involved vertical integration between McDonald and a toy production company. While thousands of these trucks are being sold, the purchaser does not realize that he supports McDonald and the toy production. When the demand for the trucks increase, the toy production company can sell more and McDonald can advertise more. The truck is not the only toy made by McDonald’s to increase advertisement and income. The McDonald watch for children, is also available in every shop along the highway, with which McDonald advertises and makes vertical integration. Like this McDonald can even say that they are helping small children to learn how to read a watch.

Comment on "A vision of Students today"

In 24 hours I do the following:

• 8 hours sleeping
• 0.5 hours watching TV
• 2.5 hours listening of music
• 1 hour talking on my cell phone
• 6 hours attending classes
• 1.5 hours eating
• 3 hours studying
  
  
  Total: 22.5 hours

Global me

I am branded with:

• H&M - Sweden
• Diesel - Italy, Molvena
• Converse - Massachusetts, Malden
• Mango - Spain, Barcelona
• Levis - USA
• Adidas - Germany
• Nike - USA
• Tommy Hilfiger - American
• Benetton - Italy
• DELL - America, Texas
• Sony - Japan, Tokio
• Nokia - Finland
• Apple - USA, California
• Toshiba - Japan, Tokio
• IKEA - Sweden
• Swatch - Switzerland, Biel
• Texas Instruments - USA, Texas

I am from:

Switzerland

I have lived in:

Switzerland

I speak:

German, Swiss German, English, French (beginner).